SquareTrade
Developed marketing, sales, and customer-facing materials within SquareTrade’s established brand system, translating complex protection plans and coverage options into clear, approachable visual communications.
Role
Art Direction | Marketing Collateral | Presentation Design
Objective
Expand partnership opportunities with Allstate while clearly communicating product plans and benefits to consumers.
Approach
Created a flexible system of sales and customer-facing materials that simplified complex coverage information while maintaining a consistent SquareTrade brand experience across print and presentation touchpoints.
Presentation
Extended the visual system into presentation design, organizing product information, coverage options, and partnership messaging into a clear, scalable format for internal and external audiences.
