Astral Beauty Brands

Designed digital campaign assets for Cosmedix, butterLondon, and Pür Beauty, including desktop and mobile banner ads, email campaigns, website graphics, and social content. Maintained each brand’s visual standards while adapting layouts for different audiences and platforms, working with marketing and creative teams.

Role

Digital Designer

Objective

Create digital marketing assets that keep three consumer beauty brands (Cosmedix, butterLondon, and Pür Beauty) looking consistent and distinct across banners, email, web, and social.

Approach

Each brand had its own visual identity, so I started from its standards and adapted layouts for each platform and audience. I designed desktop and mobile banners, email campaigns, website graphics, and social content in Photoshop, and worked with the marketing and creative teams to keep every touchpoint consistent.

Cosmedix

Designed email campaigns promoting Cosmedix’s clinical-grade skincare products. The brand centers on clean ingredients and a clean, clinical look, so I kept the layouts minimal and product-focused, with clear hierarchy that fit the brand’s science-led positioning.

butterLondon

Designed email campaigns for butterLondon, a prestige beauty brand founded in 2005 and known for clean, cruelty-free, vegan-friendly cosmetics and salon-quality nail lacquers and treatments. Each email was built around the latest campaign or holiday, with a playful, on-theme look that fit the brand’s personality while promoting its products.

Pür Beauty

Designed website graphics and email campaigns for Pür, a brand known for skincare-infused mineral makeup and complexion products. The work promoted new product launches and was tailored to a slightly more mature audience, using a muted, natural palette to match the brand’s softer tone.