BMC

Joined the BMC account mid-engagement to bring a stronger creative approach aligned to the client’s brief. Designed B2B marketing assets, including playbooks, executive briefs, and mailers, using BMC’s brand guidelines as a reference point. With no templates available, I built the layouts from scratch and created custom graphics and charts to turn dense, complex messaging into clear information hierarchy and better flow. Worked with account leads, project managers, and copywriters through multiple review rounds, adapting layouts as copy evolved.

role

Lead Designer, Catalyst Marketing

challenge

BMC wanted to expand adoption of Control-M SaaS in the financial services market through a targeted account-based campaign with AWS. The content was dense and technical, and the account had no templates. The creative needed a stronger approach that matched the client’s brief and made complex messaging easy for executives to scan.

Approach

I joined the account mid-engagement and used BMC’s brand guidelines as a reference point. With no templates to work from, I built each layout from scratch. I created custom graphics and charts to turn dense copy into clear hierarchy and better flow. I worked with account leads, project managers, and copywriters through multiple review rounds, and adjusted layouts as the copy evolved so nothing broke as content grew.

Playbook

A strategic playbook for business decision-makers and AWS customers moving AI agents into production. I designed the structure, layout, and visuals that made the content easy to navigate and read.

Original Playbook

Executive Briefs

Executive briefs for business and technical decision-makers across financial services accounts. I turned complex Control-M messaging into clean, audience-specific layouts, using hierarchy and graphics to keep each brief focused. The briefs supported the broader account-based strategy for existing and prospective customers.

Promotional Video Mailer

A high-touch direct mailer for key financial services decision-makers, pairing a two-minute video with branded packaging and print design across 300 units. I designed the packaging and print pieces. Each unit included device-level tracking to capture opens, video views, and engagement as account-level intent signals for sales follow-up.

results

Delivered 4 assets, with each round needing only minor copy and design refinements.