IHG
Art Direction | Visual Design | Hospitality
I led the design and execution of global consumer-facing campaigns, ensuring alignment with brand guidelines and creative briefs while navigating the complexities of the IHG commercial brand. I worked from detailed design blueprints, consistently pushing creative boundaries to challenge the status quo and deliver compelling, brand-consistent content. Additionally, I developed innovative concepts and frameworks that were adopted by future teams, contributing to the ongoing success of campaigns.
