Incident IQ
Creative Direction | Visual Brand Identity | Typesetting & Layout | Print Production | On-Site Management
I spearheaded the design and coordination of the annual international HxGN Live conference, spanning over 120,000 SF of technology exhibits and featuring three days of keynotes, sessions, hands-on training, and evening events. My role involved crafting cohesive branding through creative signage, event themes, and overall planning. In addition to signage and events, I designed attendee badges, keycards, agenda guides, postcards, pins, and other materials, while managing budgeting, communication, and coordination with exhibition vendors. I oversaw the signage layout and plan, provided on-site direction, and offered graphic support during the event.
Incident IQ
I helped evolve Incident IQ’s visual brand across digital, editorial, and B2B marketing, creating new visual systems that strengthened consistency and expanded the brand across channels.
Role
Art Director | Illustrator
Objective
Build awareness around Incident IQ’s evolving brand through a cohesive multi-channel experience and stronger digital presence.
Approach
Expanded the existing brand system with custom iconography, illustration, and a more refined visual direction, creating a flexible framework that could scale across digital advertising, editorial content, and B2B marketing.
Iconography
Digital Paid Ads