CAI
Led design across integrated lead-generation campaigns spanning eBooks, paid media, and infographics, partnering with campaign managers and copywriters to bring complex pharma and biotech stories from concept through execution.
Role
Art Direction | Campaign Design | Digital Advertising | Editorial Design
Objective
Build awareness of CAI’s operational readiness and digital innovation expertise while evolving the brand through a year-long integrated B2B marketing program across the pharmaceutical and biotech industries.
Approach
Developed eBooks and targeted paid media that simplified CAI’s complex solutions, highlighted strategic B2B partnerships, and engaged pharma and biotech decision-makers to drive awareness and generate qualified leads.
eBook
Developed a gated eBook designed to generate marketing-qualified leads while educating pharmaceutical manufacturing and mission-critical audiences on the business value of Operational Readiness. The content translated complex solutions into an accessible editorial experience while positioning CAI as a strategic partner across the operational readiness lifecycle.
Digital Display Ads
Developed a targeted digital advertising campaign for CAI’s Digital Innovation lead-generation initiative, using audience-specific messaging and creative across social, native, and display placements to reach life sciences decision-makers.
Infographic
Translated CAI’s DVT services into a clear visual ROI story, simplifying a complex offering while positioning CAI as a trusted implementation partner. The infographic was designed to work across the buyer journey as both a sales leave-behind and a digital nurture asset.
Results
The integrated marketing program delivered 150+ assets and generated 796K+ paid media impressions, 16K+ clicks, and 9.29M Google search impressions. The campaign also contributed to significant digital growth, with website users increasing 281% YoY and sessions growing 239% YoY, while reaching major enterprise accounts across the pharmaceutical and biotech industries.